Bass player, song writer, record producer, artistes and repertoire manager Mervyn "Muff" Winwood was born into a musical family in Erdington, Birmingham on 15 June 1943 and with his brother Steve Winwood was a member of the Spencer Davis Group. He attended one of the first comprehensive schools and was also a choir boy at St. John's Church in Perry Bar, Birmingham. He was nicknamed "Muff" after a television puppet of the 1950s, "Muffin The Mule".
Spencer Davis saw the two brothers performing in a Birmingham pub as the "Muff Woody Jazz Band" and invited them to merge into his own band, which was renamed The Spencer Davis Group. After leaving the Spencer Davis Group in 1967, Muff joined Island Records to do A&R. In 1978 he joined CBS Records in an executive position. His discoveries include Sade and Prefab Sprout. He also produced the first album by Dire Straits.
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